Royal Roads Tourism

Victoria, BC


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Field Study Blog- Day 4: Mount Washington by Abby Willet

On our trip to Mount Washington I was constantly thinking about the financials of the company. How do they deal with yield management and low season? How are their financials set up? What are their operating costs? How much are they selling in the restaurant with an excellent turnover rate of 4-5 a day? What depreciation value do they have on their equipment? How much are they selling the ski hill for? It was devastating to see grass on that hill seeing as hitting the slopes is the major form of income for this operation. It was a brutal realization that most adventure tourism companies rely heavily on the cooperation of the natural environment. I fear for the future of Mount Washington’s ski hill because it is clear that they will not move forward with product development because they are holding off on potential buyers. I would like to see a downhill mountain biking course being offered in the summer months that can also be implemented during seasons such as this last winter. It was mentioned that they use to operate this product, I am curious to know why they got rid of it. It is so crazy to think that other ski hills located inner BC and Alberta are closing down their lifts too. What does this mean for Canadian Tourism to the Rockies?
It is such a struggle when operating a company that relies so much on the cooperation of weather. The staff at Mount Washington Alpine Resort seems to be taking all the correct measures when working with a tourism company; they are developing a web app for customers use, are proactive on their social media channels, have reputable sponsors and partnerships, creating new events for the guests to partake in, giving back to the community with donations, and are taking steps to be eco-friendly.
… but there is no snow.

Abby- Day 4

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